How to Build Authority for your Website using Links, Content and Social Channels
- (Lilo London)
Onsite content and offsite content can both be used to build authority.
“Onsite content” is a term that describes all the content published directly on your website. This includes web pages and blog posts.
“Offsite content” appears in other locations online. It includes guest blog posts and external publications which reference or raise awareness of your site.
Benefits of Onsite Content:
Onsite content is the foundation of any website. It informs and directs your users through the site, and gives search engines something to crawl and index.
Onsite content is critical material for any successful SEO strategy. It can be used to optimise your website for specific keywords and phrases.
Onsite content is also your primary means of communication with your customers (and potential customers). Quality content is used to attract your target audience to your website or blog, and keep them coming back for new content.
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